According to Webopedia Computer Dictionary, link building, in search engine optimization (SEO) terms, is the “process of exchanging links with other web sites to increase your own site’s backlinks and quality backlinks.” Meanwhile, another definition is given by the Internet marketing glossary of Web1Marketing.com, which defines link building as “the practice of obtaining links from external web sites to your own to improve both direct referrals (people clicking on the links) and search engine ranking.”

Generally, link building is a terminology that refers to anything one user can do so that several links can be built and established to a website. The main goal of link building in the aspect of search engine optimization is more on rankings rather than on building traffic. Link building is based on the idea that there should be a boost in the rankings in the search engines. Experts’ advices would tell you that there are links that are typically good and advisable for SEO.

In simpler words, link building is a way of increasing link popularity or the visits of particular sites by searchers. The more viewers one site has, the more sales it can most likely make. SEO allows the products or services to be more known by potential customers, buyers or clients.

If you want to learn more about link building, you can refer to a very good source of information and reference - the 101 Link Building Tips to Market Your Website, found in SEOBook.com.