Presenting an SEO proposal for search engine optimisation is the norms for any medium to large size company. Most projects are totally distinct no matter what the size and it could be spread out to different market and industries. And at the start of the proposal the strategy should be stated as part of the planning process.

If your site is already put up, the website content, layout and internal linking composition should be included in the evaluation. And of course not to forget keyword selection and inbound links should also be studied.

And apart from this, it should be explained completely what everything means  with regards to the length of time that it can be executed and delivered and the number of hours the project can be accomplished. Although not all projects may wholeheartedly follow the standard procedural steps, as on the cases for small websites, arduous website analysis is not necessary. And it goes the same for keywords research, where the client has already had a list of predefined list of keywords to be used for their on project.